Our goal is simply to build the best-performing cycling products in the world

Firebird 29 wins 2019 Design and Innovation Award

The Design & Innovation Award is both a seal of approval and the benchmark achievement for the bike industry’s highest-performing products. The Design & Innovation Award is more than just a title-giver or a round of applause for brands. It’s the definitive award that decisively tests products in the real world, assessing them in their entirety and reaching considered verdicts. This year once again saw select international journalists, professional test riders, and industry experts invest more than 6,000 hours of their time to partake in the DI.A process.