Pivot Factory Racing
A Legacy of Grit, Growth and Passion
Pivot Factory Racing represents the cutting edge of what is possible on two wheels. Season after season the team puts that spirit to work on the world stage, attacking the fastest tracks with clarity and grit. PFR races to elevate the sport, to chase the podium and to bring the energy that keeps fans and riders locked into every run. Their drive to perform at the highest level builds a legacy defined by speed, consistency and a relentless competitive heartbeat. The insight they bring back from the tape helps shape bikes that stand up to the same intensity they race with.
In 2010 PFR was Born
In 2010, Pivot Factory Racing was born from a simple idea. Put our bikes under the fastest riders in the world and let the results speak. Officially forming around racer Bernard Kerr, the program was shaped by his passion for Pivot and hands-on involvement as both a competitor and team manager. After building a team around him, success followed quickly in Enduro and Downhill. With numerous podiums over the years and an EWS Team Overall title in 2022, Pivot Factory Racing is a staple of the racing community and continues to push the boundaries of performance and the sport itself.
