Pivot Cycles is excited to announce the addition of freeride mountain biker, storyteller and brand strategist, Alex Showerman, to our growing team of multi-talented riders. Advancing her outdoor industry career as Director of JEDI and Partnerships at Athletic Brewing while driving forward in her skill progression on the bike, Alex walks a similar path to so many female-identifying riders; finding life balance and encouraging other women along the way.   

Alex just returned to her Vermont home after an inaugural appearance at the Hangtime Jump Jam at Blue Steel in Bellingham. Earlier this summer, an invitation to participate in Red Bull’s virtual progression program with Hannah Bergemann brought Alex opportunities to grow her skills alongside some of the sport’s most influential riders.

We got to know Alex when Pivot supplied bikes for a Wild Rye photoshoot in Fruita, Colorado earlier this year in February. She fell for a Mach 6, and we fell for her intelligent optimism, passion for the sport, mission-driven approach to work and life, inclusivity expertise and her German shepherd Gus. “I’m really excited about the Pivot team’s vision for the brand and the ideas we have developed for working together,” says Showerman.

“Bikes are a means of conveyance, but time and again they’ve also proven their value as tools of change.”   
-Alex Showerman, Outside Magazine 


Easily crossing back and forth between snow sports and mountain biking, Alex has collaborated with such brands as Weston Backcountry, Red Bull, Outside and Wild Rye. She closes out 2021, first and foremost, focused on healing from a late season wrist injury, and heading up Pivot’s outreach at the Roam festivals in Fruita, Colorado and Sedona, Arizona. For 2022, She’s excited to return to her Mach 6, continue to push her progression as a rider and inspire more women to join the freeride movement.

Read more of Alex’s work for Outside, her interview with Ski Magazine, and personal story as told to Wild Rye

OR listen to her podcast with Outside that can be found here

You can also keep up with Alex through her Instagram.

Photo Credit: Emily Sierra

Pivot Cycles

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